Sana Learn for Sales enablement

Knowledge is what closes deals.

Great sales performance develops through knowledge. Knowing the product, reading the room, handling the objection that comes out of nowhere. Sana's AI-first learning platform makes sure every rep has what they need to perform at their best.

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Key benefits

Every rep at their best

Sana Learn
Sana Learn

A personal AI tutor for every rep

The best coaching doesn't scale through managers alone. Sana's AI tutor lets every rep record a pitch, simulate a live objection, or walk through a sales scenario — and receive instant, specific feedback. No manager required, no scheduling needed. And when live coaching matters more than a simulation, Sana's virtual classroom brings the whole team together in one place.

Training triggered by real-time sales performance

Sana's Salesforce integration monitors real-time performance and automatically assigns the relevant course, refresher, or coaching exercise the moment a rep needs it without anyone having to notice the gap first.

Every product and deal question answered instantly

The rep who can answer any question in the room wins the room. Sana's AI tutor surfaces answers from your entire knowledge base in seconds so reps stay sharp in every conversation.

Content that keeps pace with your product and market

Sana's collaborative authoring tool means anyone can build and update a course. Product teams publish updates the day a feature ships. Sales leaders create a new objection-handling module in an afternoon.

New reps contributing from their first week

The faster a new rep has the knowledge they need, the faster they perform. Sana's Programs feature builds a learning path tailored to each new rep's role and existing knowledge, automatically assigning the right content in the right order, without an L&D team having to configure it manually for every hire.

"We have seen a correlation between the people who use Sana and the people who are winning the most deals on Salesforce."

Read full customer story

Judith Völz
Product Education and Enablement Manager, Hootsuite

"We've saved a tremendous amount of time and money, and now we can guarantee that our sales representatives will get the most up-to-date training in time."

Read full customer story

Louise Henriksson
Content and Planning Manager, Polestar

"Thanks to Sana, everyone in sales can access the foundational knowledge they need. The sales rep experience is much more engaging and collaborative now."

Read full customer story

John Thornberg
Commercial Excellence, AddLife

This is what AI-first
sales enablement looks like

Every stage of the sales enablement experience, before and after Sana.

Status quo

Sana Learn


Coaching

Top reps get coached. Everyone else figures it out.

Every rep records pitches, simulates objections, and gets instant feedback from Sana's AI tutor—quality coaching that reaches the whole team.


Training relevance

Sales training is scheduled, generic, and rarely tied to what each rep needs right now.

Sana's Salesforce integration monitors real-time performance and automatically assigns the right training the moment a rep needs it.


Just-in-time knowledge

A rep hits an objection they weren't prepared for and waits for a colleague to get back to them.

Sana's AI tutor answers any product or deal question instantly from your company's own knowledge in natural language, in seconds.


Content creation

Keeping sales content current means submitting requests to L&D and waiting weeks for updates.

Product experts and sales leaders create and update content themselves with Sana's collaborative authoring tool.


Ramp time

New reps shadow colleagues, sit through generic onboarding, and take months to reach full productivity.

Personalized learning paths get new reps through product, process, and pitch training faster, so they perform sooner.

This is what it adds up to

Higher win rates

Reps who can answer any question in the room win the room. Sana's AI tutor gives every rep instant access to your company's entire knowledge base, so they stay sharp in every conversation.

Sana Learn
Sana Learn

Faster ramp time

The faster a new rep has the knowledge they need, the faster they perform. Personalized learning paths get reps through product, process, and pitch training at their own pace.

Coaching at scale

The best coaching used to depend on proximity to the best managers. Sana's AI tutor reaches every rep on the team—with real scenario practice, real objection handling, and real feedback.

FAQ

Does Sana Learn integrate with Salesforce or other CRMs?

Sana Learn integrates with CRMs such as Salesforce allowing streamlined access to sales opportunities and learning content. Other CRMs can also connect via API.

Are the CRM integrations native or via API?

Sana Learn offers native integration through SCIM 2.0 for user provisioning and attribute synchronization, and it also connects via API.

Can I record a pitch in Sana Learn and get feedback or AI insights?

Yes, users can record a pitch and receive feedback from designated reviewers.

How can we offer just-in-time learning for the sales team?

Sana Learn offers a number of ways for you to provide just-in-time learning. First, you can integrate Sana Learn with your CRM and automatically trigger training material based on real-time sales performance. Second, you can add an AI tutor to your sales courses so that individual reps can ask questions on the course they’re taking and also simulate real sales scenarios. Third, Sana Learn’s AI-powered search enables reps to ask questions and receive summarized answers alongside relevant links.

Does Sana Learn have CMS functionalities?

Sana Learn's flexible content structure and powerful search enable easy storage and retrieval of sales resources.

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